You create once. We design how your ideas travel on the internet.

We help tech founders and creators make their ideas travel across platforms (Instagram, Reddit, Twitter, Substack and so on), without losing their taste

Editorial distribution for people who care about their thinking.

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The problem

You spend weeks or months thinking through an idea. You publish it, a video, an essay, a talk, or a product. It lands well. Then it disappears.

The obvious solution is to post more. Cut clips. Thread it. Repurpose it. But that means managing platforms, chasing trends, and diluting the original thinking into content that feels like noise.

The alternative... doing nothing... means your best work has a 48-hour lifespan.

Both options feel wrong.

The reframe

Distribution is not about volume. It's not about posting randomly everywhere or hitting every platform randomly.

It's about translation. Taking one piece of thinking and expressing it in formats that feel native to where they appear, without losing the intent, voice, or intelligence of the original.

Most services optimize for volume.
We optimize for integrity.

How it works

Step 1

You publish one long-form piece. A video, an essay, a talk. Or, you launch a product as a founder.

Step 2

We extract the core ideas and translate them into a number of native assets. Not summaries. Not teasers. Real pieces that work independently.

Step 3

Those assets are distributed intentionally across the week. On every platform, they feel native—while still pointing back to the original thinking.

What this is and isn't

This is not

  • Social media management
  • Daily posting
  • Trend chasing
  • Engagement farming

This is

  • Distribution infrastructure
  • Editorial judgment
  • Systems that compound
  • Respect for the original thinking

Proof

A founder published a 35-minute video about how they think about hiring. It wasn't a tutorial. It was a perspective—specific, opinionated, useful.

We turned it into four pieces: a written essay that stood alone, a thread that walked through the framework without linking back to the video, an email to their subscribers that explored a tangent the video didn't have time for, and a single quote card that worked even if you never watched the original.

This started as a single YouTube video. The goal wasn't reach—it was preserving clarity while extending its lifespan.

Six months later, people were still finding the essay and thread. The idea kept traveling.

Who this is for

Works best for

  • Founders who think in public
  • Creators with a clear point of view
  • People who value clarity over noise

Not for

  • Brands chasing virality
  • Teams that want daily posts
  • Anyone looking for growth hacks

If this resonates, the easiest next step is to look at one idea you've already published and see how it translates.

Start with one idea